At Dreambaby, you will find a wide range of trendy baby items from all major brands, as well as our private label, Dreambee. At a competitive price, of course. No matter if you are looking to create a baby gift list or select your baby essentials, our baby specialists are ready to give advice, both in our stores and online.

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Baby specialist for babies up to 2.5 years

Dreambaby is Colruyt Group's baby expert and has 31 stores all over the country. Via dreambaby.be, 30 Dreambaby stores, 5 Dreamland stores with a Dreambaby shop and more than 350 collection points, we are always close by for everyone. We understand that there is a lot involved in having a baby. That’s why you can rely on our full attention and expertise to choose the right baby essentials. We will take our time to answer your questions, and give you ideas while taking all your wishes into account.

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Wide range, competitive prices

Our range consists of a great mix of items from major brands and our private label, Dreambee. From indispensable basics to trendy accessories, trendy decorations and much more. You will find it all at Dreambaby.

More gifts for the same budget? With us, you always buy your baby items at competitive prices.  

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Our baby gift list makes it all very easy

If you want to create a baby gift list, please make an appointment in your Dreambaby store for personal advice or book a video call on WhatsApp. It is also very easy to do this yourself online. In less than 5 minutes you can create your baby gift list on lijst.dreambaby.be. Managing your list is super easy and you can make changes at any time. Friends and family can choose how to give you their present: select an item online and collect it at a Dreambaby, DreamLand or Colruyt store, or make sure the present they selected is ready for you to collect at your Dreambaby store.

Discover the advantages of a baby gift list at Dreambaby

Every year 24,000 parents have a baby gift list in one of our stores. Why? A baby gift list at Dreambaby only has advantages for you and your baby! Do you also want to discover the many advantages of a baby gift list at Dreambaby? 

Take a look on our website.

Dreambee, the Dreambaby private label

Selecting all your baby essentials in one style is possible with Dreambee, Dreambaby's private label. In our basics line and two themed collections you will find everything you need for your baby. The products are of impeccable quality and very reasonably priced.

If you want to buy additional products at a later date, that’s not a problem. The Dreambee collections are available all year round.

Collishop Professional: your partner for business purchases

Do you want to make purchases for professional purposes for your business or company? ColliShop Professional is your partner for business purchases. 

A few figures

Founded in 2001

32 stores
on 31 March 2023


+32 (0)2 363 56 65

Reachable Monday to Friday 
9 am to 5 pm 

Questions for Dreambaby?