Dreamland

For more than 40 years, Dreamland has been inspiring children and their parents to play and have fun together, with a wide range of toys, school supplies and gifts.

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Feel free to visit one of our easily accessible Dreamland stores. There's always one near you. Or make it easy on yourself and order from our Dreamland.be online shop and have your package delivered to your home, to your favourite Dreamland store or to our extensive collection network.

Discover our varied range of toys, school supplies and gifts.
And in a Dreamland store you can do more than shop. Thanks to experiences such as the birthday bell, which you can ring when it is your birthday to receive a present, you can enjoy a playful overall experience while shopping. Dreamland is a store that makes you feel warm inside!

Dreamland Toys: quality for every budget

With the toys of our Dreamland private label, children can have fun and play for hours. In the wide range, you will find timeless toys of excellent quality at the best price. Through clear age indications, useful information and tips on the packaging, we guide you as a parent in choosing the right toys. This way, you can make a conscious choice and make your purchases easier.

Timeless toys, for both indoors and outdoors
Good quality at affordable prices
Meets strict European standards and Dreamland's own quality tests
Wooden toys with the FSC logo, which stands for sustainable forestry

Optimum and Kangourou

Optimum offers a wide range of inline skates and roller skates that will give your child hours of fun. Trampolines are also available from Optimum, but choosing is not easy! Our private-label Kangourou is well represented in the range of school supplies: from stationery and school supplies to satchels and backpacks.

Dreamland, keeping up with the latest trends!

Via newsletters, social media, folders, etc., we keep you informed of the latest products, promotions, events and competitions.

You will receive great inspiration tailored to your child(ren), and an extra surprise on their birthday ... In addition, you can benefit from great promos in the stores and online shop throughout the year.