More and more group store formulas maintain and improve the relationships with their customers via Facebook and Twitter. In this manner, they cater even better to the needs of each target group.
DreamLand has had an account on Facebook and Twitter since 8 January. The toy specialist is not the only store formula of the group that is active on social media. Colruyt (Good Cooking, Lowest Prices and Mobile), DreamBaby and Spar are active on Facebook. Colruyt Mobile has a Twitter account and Spar has a page on Pinterest. DreamBaby has nearly 35.000 fans on Facebook and thus the store is the group's most popular store formula on-line. The store formulas are also increasingly active on social media. For instance, Colruyt's culinary team was stand-by for the first time during the end of year celebrations on the Facebook page of Colruyt Good Cooking (Lekker Koken).
Social media help our store formulas to maintain and improve their relationships with their customers. They enter into a dialogue with their customers directly and inform and inspire their customers. Consumers are increasingly making use of social media and are sharing information about themselves on social media. Through social media, our stores are able to find out a lot more about their customers so that they can cater better to their demands, needs and interests.