The campaign SOS Toys resulted in 250 palettes of re-usable toys for 35 charities. Thus DreamLand delivers on its key promise 'Children's joy' also for less privileged children.
With the campaign SOS Toys, DreamLand collected 250 pallets of old, but still usable toys for 35 charities. The toy specialist of the group, together with the Flemish radio station Joe fm, thus ensured that less privileged children experienced a lovely Saint Nicholas or Christmas. Thus DreamLand delivers on its key promise 'Children's joy' also for less privileged children.
Everyone could bring in toys to DreamLand from 12 up to and including 30 November 2012 to donate to the campaign SOS Toys. In addition, a Joe fm presenter visited six different locations together with a DreamLand truck in areas where there was no DreamLand store in the vicinity. A grand finale was held on 30 November 2012 in the DreamLand distribution centre with the representatives of the charities. This was also broadcast live on JOE fm. The 35 charities provide aid to the less privileged in Flanders and Walloon.