Dreamland inspires children and their parents, grandparents, family and friends to play and have fun together. As a store for family fun, Dreamland offers a large range. In addition to lots of different (outside) toys, our stores and online shop also offer a varied range of games and multimedia, school and office supplies, books, furniture, amusement park tickets, garden furniture, camping equipment etc. All of these according to the latest trends.

Play and have fun

Our main objective? To make sure that the whole family has a good time. Set foot into our stores and you will find yourself in a world for both young and old. There is always something to do: on their birthday, children can sit on the birthday throne to get a present, we regularly organise meet & greets with popular heroes and television personalities, we organise demos for the latest games, contests, events such as ‘Learn to Ride a Bike’ and much more.


Want to play even more?

We keep you abreast of any and all promotions, campaigns, events, and contests through newsletters, social media, flyers, etc. We also offer parents a special newsletter with tips specifically tailored to their children. And you enjoy great deals all year long, both in our stores and our online shop. Ordering online is simple: you can have your order delivered to home or pick it up from a pickup point close to you.



+32 (0)2 363 56 56

Monday to Sunday from 8 am till 10 pm


42 stores (March 31, 2019)

You have more fun when you play