The products of our own Cru brand are straightforward and pure. We go back to the essence, the authentic taste of the products in all their simplicity. We believe in the power of nature and our products are therefore given the time they need to become as flavourful as possible. 

Thanks to short supply chains, we and the suppliers we partner with, manage to provide fresh products every day. 

The selection varies, based on the season and the market. We have deliberately kept the range limited to make sure we can provide only the best products.


Cru, ordinary products, extraordinary tasteful



+32 (0)2 363 56 65


Available at our Cru markets