62 Spar Colruyt Group stores organise crowdfunding to buy defibrillators
Mechelen, 1 March 2021. Between 4 and 31 March, customers of 62 Spar Colruyt Group stores can participate in a crowdfunding action to buy an automatic external defribrillator (AED). The devices will be installed outside the stores as from April 2021. They will be accessible to all local residents day and night. With this heartwarming action, Spar hopes to make many customers enthusiastic for an initiative the whole neighbourhood can benefit from. For this project, Spar cooperates with non-profit organisation HeartSaver (www.heart-saver.eu).
Donating is easy
Customers can contribute to the purchase of an AED device for their Spar store in two ways. Either they ask to round up their receipt to the next euro, for instance 10.12 to 11 euros, which represents a gift of 88 eurocents. Or they can simply choose to donate 1, 2, 3 or 5 euros.
If the action results in more money than required, the Spar store will donate the remaining amount to a local charity. However, if the donations do not cover the cost price, the independent entrepreneur will make up the difference. He will also take care of the annual costs for maintenance, insurance and 24/7 monitoring.
A heart for the neighbourhood
The action takes place from 4 to 31 March in 62 Spar Colruyt Group stores in Belgium under the motto 'Your Spar has a heart for the neighbourhood'. This action, in which participate no less than one third of all Spar entrepreneurs, is based on the successful test last year in four stores. As a result, manager Kris Borloo of Spar Denderwindeke was able to install a device against the store front in April 2020 thanks to his customers' support. "As local supermarket, we support several local initiatives. Sudden heart failure can happen to anyone," says Kris Borloo. "If we invest in an AED device with our customers, we can save lives in our neighbourhood."
True proximity store
"Spar Colruyt Group was inspired for the action by Spar Ireland, where a similar initiative became a huge success," says Guido Soret, sales manager at Spar Colruyt Group Belgium. "Spar is a real proximity supermarket. In their own way, all independent entrepreneurs try to become a strong anchor point in their community, a meeting place in the area. We are all the more delighted given the commitment of our independent entrepreneurs: in April, one third of all Spar stores will be equipped with a defibrillator. We are convinced that their customers will wholeheartedly support this initiative, which is favourable for the whole neighbourhood."
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About Spar Colruyt Group
The more than 200 Spar stores are welcoming convenience stores run by skilled independent proprietors, each with their own way of making their store unique. They are located in town or city centres and stand out thanks to their fresh products, competitive prices and range of delicious food. The retail space in the stores varies from 300 to 1,200 m². Visit mijnspar.be for more information.