Dreambaby Groot-Bijgaarden opens its doors with an extensive product range

The new Dreambaby Groot-Bijgaarden will be opening its doors on Wednesday 25 July. As the 27th outlet for Colruyt Group’s baby expert, the familiar Dreambaby Shop in the DreamLand store in Groot-Bijgaarden has been given a permanent home with its own entrance and logo over the door. As a result, it has been able to expand its range in response to customer requirements. Dreambaby is marking its opening week with interesting workshops, attractive promotions and a fun competition for customers.

Pleasant, spacious shop floor

The new Dreambaby Groot-Bijgaarden covers 600 m² and offers customers a wide range of baby equipment, from clothing and cutlery to prams and even nurseries. The decor in the store is warm and welcoming, with a particular focus on creating the right atmosphere and experience, and the low shelves create an attractively spacious feel for customers.


“Thanks to the success of the Dreambaby Shop in DreamLand Groot-Bijgaarden, we have decided to create a new, separate store on the same site. This means we can be more responsive to the growing demand from our customers in the area around Brussels”, says Bruno Van Eeckhoudt, director at Dreambaby.


Personal service

Six experienced baby specialists – team leader Nicolas and his colleagues – are ready and waiting in the new store to provide high-quality service every day. And parents-to-be can also get personal service when creating their birth registries, so they always make the right choices and can prepare for parenthood without any worries.


Bruno Van Eeckhoudt, director at Dreambaby: “At Dreambaby, we want to be there to support parents-to-be and new parents, as well as grandparents, at a very important time in their lives; the start of a new life. We want to inspire and support them and provide expert advice and expanding our number of outlets is an important part of this. It’s wonderful to have an increased presence in Groot-Bijgaarden, so we can continue to serve our customers.”


Opening week celebrations

Dreambaby has organised opening week celebrations to welcome customers to the new store in Groot-Bijgaarden. Parents can learn all about car seats in the Maxi-Cosi workshop and Colruyt Group Academy is giving a workshop full of useful advice about ways to carry a baby. There are also exclusive promotions and price discounts, plus participants in the special competition are in with a chance of winning a pram.


Dreambaby Groot-Bijgaarden

Brusselstraat 12-14, 1702 Groot-Bijgaarden (Dilbeek)
Tel: 02 736 30 33

Opening hours:

Monday to Friday:  10am to 7pm
Saturday: 9am to 6pm


Contact person

Hanne Poppe, Corporate Communication Officer at Colruyt Group

Gsm: +32 (0)473 92 45 10

E-mail: press@colruytgroup.com

Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

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