Dreambaby Jemappes opens its doors with an extensive product range

The new Dreambaby Jemappes will open its doors on Wednesday 27 September, marking the opening of the 29th outlet for Colruyt Group’s baby expert. The familiar Dreambaby Shop that was located in the DreamLand store in Jemappes has been given a permanent home with its own entrance and logo over the door. Thanks to this, it has been able to expand its range. To launch its fresh start, Dreambaby has organised interesting workshops, special promotions and a fun prize draw for customers in its opening week.

Pleasant, spacious shop floor

The new Dreambaby in Jemappes covers 700 m² and offers customers all the basic items and gadgets for their baby equipment, from cutlery and clothing up to the age of two to prams and even nurseries. The decor in the store is warm and welcoming, with a particular focus on creating the right atmosphere and experience, and the low shelves create an attractively spacious feel for customers.

Thanks to the success of the Dreambaby Shop in DreamLand Jemappes, we decided to create a new, separate store on the same site. This means we can be more responsive to the growing demand from our customers in the area around Bergen”, says Bruno Van Eeckhoudt, director at Dreambaby.

Personal service

Seven experienced baby specialists will be working in the new store. Team leader Sandra Danhier and her six colleagues are ready to offer the best service every day. They will assist parents-to-be, so they always make the right choices and can prepare for the birth of their child without any worries.

Bruno Van Eeckhoudt: “At Dreambaby, we want to be there to support parents-to-be and new parents, as well as grandparents, at a very important time in their lives: the start of a new life. We want to inspire and support them and provide expert advice and expanding our number of outlets is an important part of this. It’s wonderful to have an increased presence in Jemappes, so we can continue to serve our customers.

Opening week celebrations

Dreambaby has organised opening week celebrations to welcome customers to the new store in Jemappes that will take place between Wednesday 27 February and Saturday 2 March. On Wednesday and Saturday, parents will have the opportunity to learn all about baby carriers and slings in the workshop organised by Colruyt Group Academy. On both days, there will also be a professional photo shoot for babies. Throughout the entire week, there will be exclusive promotions and special offers. There will also be a free prize draw with entrants having the chance of winning a buggy.

Dreambaby Jemappes

Avenue Maréchal Foch 934, 7012 Jemappes
Telephone: 065 56 53 13

Opening hours

Monday to Friday: 10:00 am - 7 pm
Saturday: 9:00 am - 6 pm

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About Dreambaby

Dreambaby is Colruyt Group’s baby specialist business. Dreambaby currently has about 30 stores and a couple of DreamLand stores have a Dreambaby Shop. Customers can also shop conveniently from home via the Dreambaby catalogue or the website www.dreambaby.be and reserve items online. Five days later, they can collect their reserved items from the Colruyt or OKay store of their choice, or have them delivered to their home via BPost. So Dreambaby has a presence in more than 320 stores throughout Belgium. Dreambaby boasts the private label Dreambee and also offers a unique wish list service.

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Hanne Poppe - Silja Decock

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+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

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+32 (0)473 82 27 15

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