Dreambaby Halle reopens its doors at larger location

On Wednesday 13 March, Dreambaby Halle moves to a new location on Edingensesteenweg. The new store is wider than the current store and offers customers a more pleasant shopping experience thanks to the new decor. Two additional employees will also be employed, bringing the total to ten. To celebrate its new start, Dreambaby is offering special discounts and fun competitions for customers during its opening week.

Relocation of 350 meters

The current store at August Demaeghtlaan 279 needed a thorough overhaul. Dreambaby decided to move to a larger location, about 350 meters away, on Edingensesteenweg. The building had previously been home to a shoe shop, Scapino and then a mattress shop. "For us, it was important to stay in the centre of Halle, the home bastion of Colruyt Group. When the building became available, we seized the opportunity with both hands," says Bruno Van Eeckhoudt, director of Dreambaby. Between 16 March and the end of June, DreamLand will open a pop-up shop in the old store, offering a wide range of garden and terrace items.

 

The new store has a floor area of 700 m², with 20 parking spaces in front of the shop, and offers customers all the basic items of equipment and gadgets for their a wide range of baby equipment, ranging from clothing, baby feeding products, buggies, car seats to nursery furniture. The decor in the new store will be warm and welcoming, with a particular focus on creating a pleasant atmosphere and experience, with low-profile shelves that create an attractively spacious feel for customers.

 

Personal guidance by baby specialists

The entire team of eight baby specialists will transfer to the new location. Two new employees will also join the team. “We have a larger retail area and we expect our customers to find their way to the new store soon. That’s why we needed some reinforcement", says team leader Ineke Daems. Personal guidance is one of Dreambaby's characteristic hallmarks. Bruno Van Eeckhoudt: “At Dreambaby, we want to be there to support parents-to-be and new parents, as well as grandparents, at a major turning point in life: the birth of a baby. We want to inspire and support them and provide expert advice; we can achieve this by expanding and upgrading our outlets.”

 

Opening week celebrations

Dreambaby has organised opening week celebrations to welcome customers to the new store in Halle. The launch starts on Wednesday 13 March and ends on Saturday 16 March. There will be lots of special discounts on offer as well as the chance to win great prices, such as a buggy, a starter pack with babycare products or a weekend away.

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About Dreambaby

Dreambaby is Colruyt Group’s baby specialist business. Dreambaby currently has about 30 stores and a couple of DreamLand stores have a Dreambaby Shop. Customers can also shop conveniently from home via the Dreambaby catalogue or the website www.dreambaby.be and reserve items online. Five days later, they can collect their reserved items from the Colruyt or OKay store of their choice, or have them delivered to their home via BPost. So Dreambaby has a presence in more than 320 stores throughout Belgium. Dreambaby boasts the private label Dreambee and also offers a unique wish list service.

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