Dreamland reopens store in Marche-en-Famenne
On 23 October, Dreamland is reopening its store in Marche-en-Famenne. Nearly two years after the store in the Chaussée de Liège 51 had to close its doors unexpectedly due to problems with the roof construction, both children and parents can enjoy a visit to the store again. Colruyt Group's family and seasonal store continues to expand and now has 45 stores in Belgium.
Reopening on 23 October
Store manager Jean-François Huet and his staff of 7 have been preparing impatiently for the reopening of the Dreamland store in Marche-en-Famenne on 23 October. The store with a surface of 1,300 m² was originally opened in November 2013, but had to close its doors unexpectedly in December 2017 due to problems with the roof. The extensive renovation works were finished in July this year, after which Dreamland was able to move into the building again. Danny Jenquin, Sales Division Manager at Dreamland: "Marche-en-Famenne has always been an interesting region to us. When our store had to be closed unexpectedly we continued to look out for another location in the vicinity, but this proved to be rather difficult. That's why we are more than thrilled to open our store on the same site again." The team members have the same feeling, with most of them having had to work in the nearby Dreamland stores in the meantime.
3 months for decoration
When the work was finished in July, only 3 months were left to organise the store completely: from installing and filling the shelves to installing the check-outs and finishing the façade. Danny Jenquin: "It was an extraordinary feat to get this store completely up and running in 3 months, but our team gave it their all to welcome the inhabitants of Marche-en-Famenne and the surrounding area to the store again from 23 October." "Everything becomes more fun when you play": that also applies to this store, with lots of playful elements integrated in the decoration.
Opening reception and festive week
On Tuesday evening 22 October, young and old can come enjoy a snack and a drink during the opening reception. After that, a week filled with festive actions and activities follows. For example, children can have their faces painted or enjoy some balloon folding. But they can also meet Thierry Coppée (illustrator of the comic book series Les Blagues de Toto) and the Playmobil heroes, Le Loup and The Smurfs. During the festive week, purchase vouchers can be won and there's a 20% discount on toys. You can find all the practical information on the actions and activities on dreamland.be/marche-en-famenne.
For the past 6 years, Dreamland has been investing heavily in a multi-channel strategy, with focus on the further development of the dreamland.be webshop while the physical stores also remain very important. Dreamland continues to believe in a combination of "clicks & bricks", with the physical and online stores reinforcing each other. This year, 2 new stores were already opened, in La Louvière and Mouscron, and with Marche-en-Famenne added this brings us to a total of 45 Dreamland stores in Belgium. The toy store chain continues to expand bit by bit. In addition to the start-up of new branch stores, existing Dreamland stores are also revamped and the product range continues to expand: from toys, outdoor toys, garden articles, books, party articles, gaming, school supplies, bikes, sports (football) to gifts for the entire family and a seasonal offer (Halloween, Christmas, carnival).
Chaussée de Liège 51
From Monday to Thursday: from 10 a.m. to 6.30 p.m.
Friday: from 10 a.m. to 7 p.m.
Saturday: from 9.30 a.m. to 6.30 p.m.
Closed on Sundays and public holidays
DreamLand is the store for family and seasonal fun, offering an extensive range of indoor and outdoor toys (including the own Dreamland brand), exterior furniture, school supplies, multimedia and gaming products, furnishings for children's rooms, books and comics, and much more besides. It has been a subsidiary of Colruyt Group since 1994. DreamLand aims to inspire children and their families to have more fun together through play – after all, ‘Playing makes everything better’. And our staff and stores definitely bring that concept to life, with fun experiences every week coupled with guaranteed lowest prices from the toy specialist. As well as the webshop, DreamLand currently has 42 stores – 32 in Flanders and 10 in Wallonia – and employs more than 800 people.
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