New Colruyt store in Balen twice as large

On Wednesday 4 December, the brand-new Colruyt store in Balen will open its doors right next to the former store. The latter closed forever on Saturday 30 November at 8 pm. The new supermarket is almost twice as large. Consequently, customers will find a much larger range of products. This low-energy store is also equipped with a Collect&Go pick-up point. The large car park has accommodation for electric cars. Classic cars can refuel at the DATS 24 station at the front of the site.

Complete assortment on 2.350 m²

The former Colruyt store in Balen had become too small to shop comfortably. "That is why we built a new one, next to the former store", says store manager Sarah Beysen. "It is almost 2.350 m²large. A larger store means a larger range of products, in the frozen products department and the fresh market for instance. One additional check-out point - in total we have seven now - ensures a smooth service. Five additional employees will be working at the new store."


Fresh, pre-packed meat in a refrigerated cabinet

Customers can find fresh quality meat in a self-service counter. Sarah Beysen: "The meat is pre-packed in handy portions. Customers can immediately see the ingredients, the quantity and the price. They can pick the package they want."


Collect&Go shops for the customers

The new Colruyt store also has a Collect&Go pick-up point now. "Collect&Go is a handy Colruyt Group service where we shop for the customers", says the store manager. "They send their shopping list to or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice."


Sustainable store

Colruyt made a few sustainable choices for this new store. The prices are mentioned on electronic labels. They are energy-efficient and better for the environment than paper labels. The car park with 121 places (30 more than before) is equipped with a charging point for electric cars.

Furthermore, Colruyt Balen is a low-energy store with solar panels and optimal insulation, ventilation, cooling and heating. Rainwater is collected by means of an infiltration field so it can gradually seep into the ground. Sarah Beysen: "This project is part of a more comprehensive renovation plan: by 2029, all Colruyt Group stores should be low-energy stores.  The group's CO2 emissions have to go down by 4 %."


Special open evening on 3 December

From Wednesday 4 December, store manager Sarah Beysen and her 32 co-workers will welcome their customers at the new Colruyt Balen.

"The evening before everyone can come and discover the store", says the store manager. "During this special open evening, we will offer our customers a snack and a drink from 5 to 8 pm. Everyone is most welcome!"


More information? A talk with the store manager? Photographs of the new store or the Collect&Go pick-up point? 
Feel free to contact:

Frederik Budts (regional manager) at 02 345 2345
Yana Morren (press officer Colruyt) at 0479 72 29 10

Practical information:

Colruyt Balen
Schoor 1
2490 Balen

Opening hours:

Mon - Sat: 8.30 - 20.00
Fri: 8.30 - 21.00

Open evening:

Tuesday 3 December from 5 to 8 pm.


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About Colruyt

Colruyt is Colruyt Group's Lowest Prices supermarket. The store chain has been guaranteeing the lowest price for each product at any moment for more than 40 years now. Customers can find about 10,500 food and 7,500 non-food products, from fresh fruit and vegetables and meat to cleaning and care products. Colruyt also stands out by its simplicity, efficient shopping and efforts in the field of sustainability. The chain operates 243 stores in Belgium and the Grand Duchy of Luxembourg and employs approximately 15,000 people. Customers can also order their purchases in the Colruyt web shop and pick them up in about 200 Collect&Go collection points.

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Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

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