Renovated Colruyt Keerbergen opens on 13 December

On Wednesday 13 December the renovated Colruyt Keerbergen will open its doors after a few months of renovation work. The store has been expanded by half its original size and restyled into a new-generation Colruyt store. It has a brand-new butcher's department and a Collect&Go pick-up point.
More efficient and pleasant shopping
"During closure we expanded the store to 1,600 m²”, says store manager Freija Beke. "This enabled us to expand the freshmarket, to place twice as many freezers and to add 4 extra checkout posts." 
Moreover the store was completely rearranged to enable customers to shop more efficiently in nicer surroundings. Freija Beke: "When making renovations, we always aim at simplicity and the lowest costs, as our customers expect of us."
Brand-new butcher's department
Customers can choose their fresh quality meat in the self-service butcher's counter. Head butcher Benny Meeus: "The butchers cut the fresh meat on the spot. Customers can see the butchers at work in an open workshop and talk to them if they have questions or a special order. In the new butcher's department, customers also have a nice overview of the range of meat, cold cuts and salads." 
Collect&Go shops for the customer
Colruyt Keerbergen now also has a Collect&Go pick-up point. "Collect&Go is a handy Colruyt Group service, where we shop for the customers", says the store manager. "They send their shopping list to or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice. Handy!"
Special open house 
As from Wednesday 13 December, store manager Freija Beke, head butcher Benny Meeus and their 36 co-workers will be on hand to welcome their customers in the renewed Colruyt Keerbergen.
Freija Beke: "The evening before, on Tuesday 12 December from 5 to 8 pm, everyone is invited for a store preview. During this special open house, customers will be offered snacks and a drink. Everyone is most welcome!"
For more information, please contact:
  • Peter Dekerf (regional manager) at 02 345 2345 40 
  • Silja Decock (press officer Colruyt Group) at 0473 92 45 10
Practical information:
Colruyt Keerbergen
Putsebaan 75
3140 Keerbergen
Opening hours:
Mon - Sat:8.30 - 20.00
Fri:8.30 - 21.00

Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

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