The new Colruyt Beaufays is twice the size of the old one

On Wednesday 11 July, an all-new Colruyt will open in Beaufays, barely 300 m from the old shop. This low-energy consumption supermarket has been designed according to the new generation shop model. Special features include a new concept for a self-service butcher’s counter and a new Collect&Go pick-up point. Last but not least, 9 additional employees have been recruited.

A new generation shop

The new Colruyt Beaufrays has been built according to the new generation shop model. The manager Christophe Guillaume explains: “The old Colruyt had become too cramped and no longer allowed us to provide our customers with an optimum service. The commercial area in the new shop has doubled compared to the previous store and now covers almost 1,900 m². In addition to offering a wider range, Colruyt has also designed this shop to be more efficient and above all more user friendly for its customers. And with the shop being larger it has been possible to create 9 new jobs.”


Low energy shop

The façades and roof of the new shop have been fitted with insulation which is more efficient than the prescribed legal requirements. The building has also benefited from a better, more hermetic finish. So Colruyt Beaufrays is now a low energy shop, enabling the transition towards sustainable technologies, such as a propene cooling system or a heat pump for producing hot water. “This project is part of a much wider renovation plan: by 2029, all Colruyt Group shops must be designed according to the low energy model. The group’s CO2 emission rates should then decrease by a further 4%”, says the manager.


An all-new butcher’s counter with open work room

The self-service butcher’s counter has had a total make-over. The head butcher Sébastien Prieto explains: “The customers have a better view of our range of meat, delicatessen and salads. They can also see our butchers at work in an open work room, and can therefore easily ask them questions or place a special order. "


New: Collect&Go does the shopping for customers

For customers who want to save time, there is now a Collect&Go pick-up point at Colruyt Beaufays. Collect&Go is Colruyt Group’s on-line shopping service. Customers submit their shopping lists on or via the app, and their shopping is then put ready for them at the pick-up point on the day and time of their choice.


Special open evening

The manager Christophe Guillaume, the head butcher Sébastien Prieto and their 36 staff will welcome customers in the all-new Colruyt Beaufrays as from Wednesday 11 July. The manager: The day before, on Tuesday 10 July, between 5pm and 8pm, everyone can enjoy a sneak preview of what’s in store together with Laurent Burton, mayor of Chaudfontaine. At this special open evening we will also serve drinks and canapés. Everyone is welcome!”



More info? A meeting with the new manager, photos of the shop or pick-up point?

  • Maximilien Habran (regional manager) at 02 345 2345
  • Yana Morren (press officer Colruyt Group) at 02 363 55 45

Practical information:

Colruyt Beaufays
Voie de l’Air Pur 175
4052 Beaufays

Opening hours:
Mon. - Sat.: 8:30am – 8pm
Fri.: 8:30am – 9pm

Open evening:
Tuesday 10 July, from 5pm to 8pm

Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

Prefer to ask a question via email?

Contact form