Renovated Colruyt Aalter half the size bigger

On Wednesday 3 April, the renovated Colruyt store in Aalter opens. The supermarket was expanded and is half the size bigger now; the Collect&Go pick-up point doubled its surface. Customers can now find an even broader range of products in their store. Moreover, there is a brand-new butcher's department and 3 extra co-workers can start to work in the renovated store.

Complete assortment on 1,900 m²

The former Colruyt store in Aalter had become too small to shop comfortably. "That is why we made it half the size bigger", says store manager Heinz Deblaere. "The renovated store covers nearly 1.900 m². A larger store means a larger range of products, in the frozen products department and the fresh market for instance. It also means we have enough work for 3 extra co-workers. And 8 checkout stations to ensure a fluent service. Our new, larger car park now has 154 places, 88 of which are covered."

Butcher's department with open workshop

Customers can choose their fresh quality meat in the self-service butcher's department. Head butcher Alain Dewulf: "Customers can see the butchers at work in an open workshop and talk to them if they have questions or a special order. They also have a nice overview of the range of meat, cold cuts and salads.”

Collect&Go pick-up point doubled in size

The Collect&Go pick-up point in the covered car park of Colruyt Aalter is renovated and almost twice as large as it used to be. Collect&Go is a handy Colruyt Group service, where we shop for the customers. They give us their shopping list online or by means of the app. The products are ready for them at the pick-up point by the day and time they chose.

Special open evening on 2 April

From Wednesday 3 April, store manager Heinz Deblaere, head butcher Alain Dewulf and their 27 co-workers will be on hand to welcome their customers at Colruyt Aalter.
"The evening before everyone can come and discover the new store", says the store manager. "During this special open evening, from 5 to 8 pm, we will gladly offer our customers a snack and a drink. Everyone is most welcome!"

More information? A talk with the store manager? Photographs of the new store or the Collect&Go pick-up point?
Feel free to contact:

  • Robby Van Hyfte (regional manager) op 02 345 2345
  • Yana Morren (Colruyt Lowest Prices press officer) op 0479 72 29 10

Practical information:

Colruyt Aalter
Lostraat 66
9880 Aalter

Opening hours:

Mon - Sat:   8.30 - 20.00
Fri: 8.30 - 21.00

Open evening:
Tuesday 2 April from 17.00 to 20.00

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About Colruyt

Colruyt is Colruyt Group's Lowest Prices supermarket. The store chain has been guaranteeing the lowest price for each product at any moment for more than 40 years now. Customers can find about 10,500 food and 7,500 non-food products, from fresh fruit and vegetables and meat to cleaning and care products. Colruyt also stands out by its simplicity, efficient shopping and efforts in the field of sustainability. The chain operates 243 stores in Belgium and the Grand Duchy of Luxembourg and employs approximately 15,000 people. Customers can also order their purchases in the Colruyt web shop and pick them up in about 200 Collect&Go collection points.

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Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

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