Bio-Planet opens its first city centre shop
On May 4th, Colruyt Group’s Bio-Planet chain is opening its first city centre supermarket. With the arrival of Bio-Planet in the area near MAS, the centre of Antwerp will have a fully-fledged organic supermarket in the city, with a completely fresh supply of organic foods and the widest range of organic and ecological products. In doing so, Bio-Planet will reach active urbanites looking for healthy and sustainable choices in their neighbourhood. This target group has not yet been served directly by the 27 Bio-Planet stores which are located outside city centres.
With this supermarket, Bio-Planet is targeting customers who do larger weekly shops, as well as those who often buy in smaller quantities. The shop carries a range of over 6,000 organic and ecological products, just like other Bio-Planet branches outside the city. This is roughly 10 times more than the organic range in a classic supermarket. To optimise shopping convenience and mobility for all its customers, there is parking for cars, bicycles and motorbikes.
“People are becoming increasingly aware of the importance of a balanced lifestyle. Nutrition is a major part of that. We aim to inspire and guide our customers in this area. From now on, with Bio-Planet in Wilrijk and the new supermarket near MAS, we’ll reach our customers in the north and south of the city more effectively,” says Jo Ghilain, business unit manager of Bio-Planet.
A daily fresh market experience in the city centre
Key to the supermarket is the fresh daily assortment of organic fruit and vegetables, bread, vegetarian food, meat, charcuterie and cheese. To enhance the experience of this fresh daily assortment and wide range of organic and ecological products even further, Bio-Planet is committed to a continuous renewal of the range. This will invite consumers to discover new flavours and products.
“Our new shop near MAS is an important new step for Bio-Planet towards a presence in the centre of a city. We’re looking forward to finding other suitable locations. Finding the right location, size and sustainable buildings in the city centre is a challenge. We’re aiming to open 3 new shops a year, both within city centres and nearby,” concludes Jo Ghilain.
The first Bio-Planet in the city opens May 4th and is located on Oude Leeuwenrui 34, Antwerp 2000. The shop is open from Mondays to Saturdays between 09h00 and 19h30, and on Fridays until 20h00.