Brand-new Colruyt store in Sint-Denijs-Westrem creates 40 new jobs

On Wednesday 19 June, a brand-new Colruyt store opens along Kortrijksesteenweg in Sint-Denijs-Westrem. With a surface of 1.695 m², the store can welcome a large number of customers and offer them a vast range of products. By opening this new store, Colruyt creates 40 new jobs. Moreover, Colruyt Sint-Denijs-Westrem will use electronic price labels and is built as a low-energy store with optimum insulation and ventilation.

Complete assortment on nearly 1,700 m²

The new Colruyt store is located along Kortrijksesteenweg in Sint-Denijs-Westrem and easy to reach.
"We want to make sure our customer can shop pleasantly and smoothly", says store manager Bruno Cnudde. "This begins with an accessible store and a sufficiently large car park with 128 places. It is partly covered so customers can stay dry to load their shopping in their car even when it rains. The store has a surface of 1,695 m². Customers can find a broad range of products in each department, national brands as well as the familiar private labels Boni Selection and Everyday. And 9 check-outs ensure a fluent service."

Butcher's department with open workshop

Customers can choose their fresh quality meat in the self-service butcher's counters. Head butcher Patrick Wandels: "Customers can see the butchers at work in an open workshop and talk to them if they have questions or a special order. They also have a nice overview of the range of meat, cold cuts and salads.”

Electronic price labels

In the new Colruyt store, prices are mentioned on electronic labels. "They offer quite a few advantages", says the store manager. "With this new system, we can react to price changes at our competitors much faster. It is also better for the environment than paper labels: every year, we save a lot of transport and 75 million labels or 90 tonnes of paper. They are also energy-efficient since they only consume energy while a price is adapted. And we save time we can use to put products on the shelves for instance."

40 new jobs

The new store also brings extra employment. "We are still looking for new colleagues", says the store manager. "Indeed, in Colruyt Sint-Denijs-Westrem 40 new employees can start to work: 33 in the store and 7 in the butcher's department. They will put their best foot forward to serve our customers every day."

Collect&Go shops for the customers

There is a Collect&Go pick-up point on the covered car park. "Collect&Go is a handy Colruyt Group service where we shop for the customers", says the store manager. "They send their shopping list to or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice.”

Low-energy store: 4 % less CO2

Colruyt Sint-Denijs-Westrem is a low-energy store with optimum insulation in the front and roof. It is also hermetically finished. The store is equipped with sustainable technology such as a refrigeration system with propene, heat recovery from the ventilation and the refrigeration system; etc. Bruno Cnudde: "This project is part of a more comprehensive renovation plan: by 2029, all Colruyt Group stores should be low-energy stores. The group's CO2 emissions have to go down by 4 %."

Special open evening with the mayor

Store manager Bruno Cnudde, head butcher Patrick Wandels and their 38 employees are looking forward to welcoming their customers at the revamped Colruyt Sint-Denijs-Westrem as of Wednesday 19 June.
Bruno Cnudde: "The evening before, on Tuesday 18 june from 5 to 8 p.m., everyone is invited for a store preview. During this special open evening, attended by mayor Mathias De Clercq, we will gladly offer our customers a snack and a drink. Everyone is most welcome!"


More information? A talk with the store manager? Photographs of the new store or the Collect&Go pick-up point?

Feel free to contact:


Arne Noelmans (regional manager) at 02 345 2345

Yana Morren (press officer Colruyt) at 0479 72 29 10


Practical information:


Colruyt Sint-Denijs-Westrem

Kortrijksesteenweg 1238
9051 Sint-Denijs-Westrem


Opening hours:

Mon - Sat: 8.30 - 20.00

Fri: 8.30 - 21.00


Open evening:

Tuesday 18 June from 17.00 to 20.00.

Follow Colruyt Lowest Prices

Boilerplate Colruyt Lowest Prices

About Colruyt

Colruyt is Colruyt Group's Lowest Prices supermarket. The store chain has been guaranteeing the lowest price for each product at any moment for more than 40 years now. Customers can find about 10,500 food and 7,500 non-food products, from fresh fruit and vegetables and meat to cleaning and care products. Colruyt also stands out by its simplicity, efficient shopping and efforts in the field of sustainability. The chain operates 243 stores in Belgium and the Grand Duchy of Luxembourg and employs approximately 15,000 people. Customers can also order their purchases in the Colruyt web shop and pick them up in about 200 Collect&Go collection points.

Media material

To media material

Contact for press

Hanne Poppe - Silja Decock

Press relations officer

+32 (0)2 363 55 45

+32 (0)473 92 45 10

Nathalie Roisin

Responsable presse

+32 (0)2 363 55 45

+32 (0)473 82 27 15

Outside of office hours

+32 (0)473 92 45 10

Prefer to ask a question via email?

Contact form