OKay opens new local supermarket in Dessel
On Friday 20 November, OKay opens its 138th store in Dessel. In the practical local supermarket, customers can find everything for quick, cheap and easy daily shopping. The store is 650 m² big, employs 10 regional people and does not use fossil fuels. The new local supermarket is located along Molsebaan and has a large car and bicycle park.
Quick, cheap and easy shopping
OKay Dessel is a new-generation OKay store with a fresh and modern design. "Wide aisles and large glass walls in the fresh market make shopping a pleasant experience", says store manager Davy Tessens. "Our broad range of daily fresh fruit and vegetables will stand out well in there." The fresh product supply is one of OKay's assets: fruit and vegetables, dairy products, meat, cold cuts, fish and ready-to-eat meals.
Fresh bread in the bread corner every day, and the store co-workers bake high-quality rolls and buns in the oven. Customers can also easily find their products in freezers with glass lids.
OKay offers a varied mix of national brands, private label Boni Selection and discount label Everyday.
Large car park
The new supermarket along Molsebaan, the busy road connecting Mol and Turnhout, has a large car park with 53 places and a charging post for electric cars. There is room for 24 bicycles at the bike park, which also accommodates carrier cycles to make shopping by bike easier.
Minimum environmental impact
Like the other Colruyt Group Store formats, it is very important to OKay to build sustainably with a minimum ecological footprint. Consequently, it uses as many sustainable techniques and renewable materials as possible in second-generation stores. "At OKay Dessel, we do not use fossil fuels", says Davy Tessens. "The refrigeration system works on propane, a natural coolant that is much environment-friendlier than chemical coolants. This reduces CO2 emission by 90% compared to a classic cooling system. And we recover the heat released by this system. We also generate our own energy by means of solar panels. Rain water is collected in a wadi, a shallow water basin. We then allow the water to seep into the ground steadily, thus relieving the sewer system."
The paint used for the store's front breaks down harmful substances from the air. Under the influence of sunlight, this paint converts nitrogen oxides, ozone and harmful organic substances into nitrate and oxygen. The rain dissolves and washes away the nitrates.
OKay is Colruyt Group’s local supermarket format. Customers can find everything they need there. OKay stores are set up near town or city centres and guarantee the lowest prices in the neighbourhood. OKay opened its very first store on 14 January 1998 in Ertvelde and has since then been opening an average of 6 new stores every year. They intend to keep up this frequency in the years to come. Today, OKay has about 140 stores in Belgium. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. OKay currently employs more than 2,500 co-workers.