Revamped OKay Desselgem reopens on 11 December as a sustainable neighbourhood supermarket
On Friday 11 December, OKay Desselgem opens its doors again after a thorough facelift. The store was expanded to 650 m² and houses a revamped freshmart, extra cooling cabinets, a new bread corner and freezers with glass lids. Being relocated on the site, it offers more parking spaces. OKay Desselgem does not use fossil fuels and has its own biodiverse garden. Store manager Mathieu Malschaert and his team are pleased to welcome their customers to discover the store and green environment as from Friday 11 December (with respect for corona measures).
Focus on fresh products and daily fresh bread
The fresh and modern lay-out allows OKay Desselgem to serve its customers even better and to play its ultra-fresh products better. "In the new freshmart for instance, our broad supply of fresh fruit and vegetables can stand out completely", says store manager Mathieu Malschaert. "Outside the freshmart, we added extra cooling cabinets so that tapas, cold cuts and pastries strike the eye. We receive fresh bread deliveries every day and our store co-workers bake off high-quality buns. Our customers can find them in our new bread corner."
The frozen products department also has a completely new look. Mathieu Malschaert: "We installed freezers with glass covers so our customers can easily find their favourite products."
Top team from the region
"Through the years, we have gained loyal customers who value our broad range of products, our friendly co-workers and the lowest prices in the neighbourhood. My 16 co-workers, all living in the area around Desselgem, and I want to continue on this line in our renovated store”, Mathieu Malschaert continues.
Easy to reach by car and bicycle
OKay Desselgem is near the Kortrijkse- and Gentseweg. The car park has room for 52 cars and is equipped with a charging post for electric cars. The bicycle shed was expanded with 20 extra places. It also accommodates carrier cycles to make shopping by bike easier.
On the grounds of OKay Desselgem, you can find a biodiverse garden with native fruit trees and bushes, hedges, a lawn and a flower garden. OKay thus contributes to biodiversity and we create a safe haven and breeding place for different animals. "We will regularly open this garden for local residents, associations and schools nearby," says Mathieu Malschaert, "so everyone can enjoy this piece of greenery."
Minimum environmental impact
Like the other Colruyt Group Store formats, it is very important to OKay to build sustainably with a minimum ecological footprint. "At OKay Desselgem, we do not use fossil fuels”, says Mathieu Malschaert. "The heat released from the refrigeration is recovered and we generate our own energy by means of solar panels. Rain water is collected in a wadi, a shallow water basin. We then allow the water to seep into the ground steadily, thus relieving the sewer system."
The paint used for the store's front breaks down harmful substances from the air. Under the influence of sunlight, this paint converts nitrogen oxides, ozone and organic harmful substances into nitrate and oxygen. The rain dissolves and washes away the nitrates.
OKay is Colruyt Group’s local supermarket format. Customers can find everything they need there. OKay stores are set up near town or city centres and guarantee the lowest prices in the neighbourhood. OKay opened its very first store on 14 January 1998 in Ertvelde and has since then been opening an average of 6 new stores every year. They intend to keep up this frequency in the years to come. Today, OKay has about 130 stores in Belgium. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. OKay currently employs more than 2,500 co-workers.