Endlessly talking about litter in the street doesn’t achieve much. But taking action does. With the ‘Joining hands against street litter’ five-year plan, we want to make a visible difference by 2020. A delivery bike for sorting litter at festivals, brand new litter islands in our car parks, large-scale clean-up operations: it’s all possible. Why are we doing this? We want to accept our social responsibility as a retailer. And of course the step from sustainable entrepreneurship to reducing litter is very small.