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7 commitments for less litter
30
June
2020
To tackle litter we, at Colruyt Group, came up with a plan of action: ‘Together for less litter’. This explains how we’re committed to less litter in 7 ways.
1. Investing in litter infrastructure in our parking areas
We have placed waste islands on all the sites of central services and on every car park of our Colruyt stores. In this way we ensure an environment that is cleaner for all our employees, partners and customers.
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2. Annual clean-up activity
Since 2015, our employees have organised their own clean-up campaign each year. They are strongly committed to a cleaner neighbourhood.
In addition, a large number of shops also take part in the annual 'Great Spring Cleaning'; an initiative of Mooimakers, together with volunteers, to make the neighbourhood litter-free again. In Wallonia there is a similar action of Wallonie Plus Propre: 'Le Grand Nettoyage de Printemps'.
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3. Setting up activities with the retail sector
During the national Retail Clean Up Days, in 2016 and 2017, we cleaned up the areas around over 400 shops. Some 1,250 employees, customers, schools, associations, etc., collected 1,500 bags of litter.
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4. Setting up actions for the general public
During the school year 2019-2020 we launched 'The Litter Challenge. An initiative in cooperation with the non-profit organisation GoodPlanet in which we want to stimulate behavioural change among young people regarding litter.
The reactions were very positive. A second edition is planned for next school year.
5. Employees as ambassadors for a cleaner neighbourhood
If we want our initiatives to work, they must come naturally to our employees. That’s why we call on their enthusiasm and get them willingly involved in our activities.
6. Sharing tips with the sector and other stakeholders
We have a lot of large and small projects about waste disposal and litter. Have we seen something that really works? Then we’ll share our top tips with the retail sector and organisations involved such as Mooimakers, BeWaPP, Coca-Cola and Spadel.
7. Supporting government action plans
Through the trade federation Comeos, the waste management company Fost Plus and the Belgian food federation Fevia, we support the government’s action plans for litter
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.
