Trial with waste islands rolled out to OKay as well

After a successful trial in 11 Colruyt car parks, new rubbish bins have been added at 11 OKay neighbourhood stores since June. The sorting bins with separate sections for residual waste and PMD waste have been strategically positioned in areas of high footfall. They are already available in Alken, Arendonk, Bilzen, Bissegem, Bois-de-Villers, Éghezée, Frameries, Ghent, Koekelare, Oostakker and Rotselaar.

Nudging

Making sure there are enough rubbish bins is a gentle reminder for people to dispose of their waste properly – a little nudge. This approach is clearly succeeding at Colruyt, as litter at the test sites has fallen by up to a quarter, and the cleanliness score has also improved significantly. Once the trial at OKay has run for a year, we will assess the results with the store managers. Before the trial started, they gave their individual stores a cleanliness score – in June 2019, we will see whether that score has improved.

Rubbish in the bin
The store manager at OKay Bilzen gave his store a cleanliness score as well.

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Sustainable cities and communities Responsible consumption & production