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Test with waste islands now also completed at OKay

30 June 2020

After a successful test at our Colruyt car parks, the car parks of eleven local OKay supermarkets were also equipped with waste islands. The sorting bins with separate sections for residual waste and PMD waste have been strategically positioned in areas of high footfall. The cleanliness score was also better than before in most OKay stores. The OKay store managers can now decide for themselves whether or not bins will be placed.

Nudging

Making sure there are enough rubbish bins is a gentle reminder for people to dispose of their waste properly – a little nudge. At Colruyt this approach clearly works, because the test sites have up to a quarter less litter than before. The cleanliness score there also improved strongly in all areas.

Rubbish in the bin
The store manager at OKay Bilzen gave his store a cleanliness score as well.

From June 2018, tests were also carried out on the car parks of eleven OKay stores. The store managers of Alken, Arendonk, Bilzen, Bissegem, Bois-de-Villers, Éghezée, Frameries, Ghent, Koekelare, Oostakker and Rotselaar gave a cleanliness score to their shopping environment before and after the test. The results were mostly positive, although the bins appeared to have little impact on sites that were previously sensitive to illegal dumping.  Because we cannot present uniform results, the store managers of the other OKay stores can now decide for themselves whether they want to install the waste islands. After all, they can best assess whether they will have a positive impact on the cleanliness of the store environment.


With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Sustainable cities and communities Responsible consumption & production

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