A year full of sustainable initiatives, from you and from us
Gosh, 2020! A turbulent year, that is for sure. But also a year in which we saw and experienced beautiful things. How essential it is to take care of each other and the planet. That small initiatives – such as keeping a distance – can make a big difference. That governments, companies and individuals work together to overcome global challenges. And above all: that there is hope. Together we remain committed to a more sustainable world. We, and you. Let's look back with a focus on those positive things and look forward to a better future.
Together as one, stronger together
Together we take care of each other and especially of the heroes in the corona frontline. We sewed no less than 125,000 face masks for our caregivers. Taking groceries to their workplace... or to their homes with Solucious, Xtra, Cru, Collect&Go Connect or Collect&Go delivery by neighbourhood volunteers. Quite a relief after a hard day’s work! And our store employees receive help from 3,000 temporarily unemployed people, working students and extra workers. This is how we encourage each other and together move towards a warmer society, step by step.
Fewer raw materials, better for the environment
The most sustainable raw materials are those you don’t consume. Together we take many initiatives to save on plastic, paper , water and so much more. You choose to use reusable bags, for example. Or you buy the fresh herbs from our vertical farming installation, which consumes less water and nutrients. All those small efforts make a huge difference. In this way we do not deplete the earth and together we contribute to a better environment, step by step.