Chocolate Action, mission accomplished!
€70,062! This is the amount raised by customers and staff of Colruyt Group by buying Boni Selection chocolate in support of the Collibri Foundation. A delicious way of contributing to the training of young farmers in Nicaragua.
Boni Selection chocolate made with cocoa beans from Nicaragua and carrying the slogan ‘Take a bite of our fair and delicious chocolate’ flew off the shelves at Colruyt, Bio-Planet, OKay and Collect&Go. Bringing in a staggering €35,031.
The proceeds go to Rikolto's training programme, in which 300 young farmers from Nicaragua learn to grow cocoa sustainably. Young people like Maria, Freddy and Lázaro can continue to grow personally and professionally with their knowledge of cocoa cultivation. Their certified cocoa then finds a market at Colruyt Group.
Twice as nice!
And that is not all, as the Colruyt Group is doubling this amount. It means that no less than €70,062 will be going towards the training of young cocoa farmers!Read more
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.