€83,996 for the training of 300 cocoa farmers

Huge numbers of you flocked to buy chocolate during the Collibri Foundation’s Chocolate Promotion. These sales represented an amount of €41,998, which the Colruyt Group is doubling to €83,996. We would like to thank everyone who took part in this successful promotion!

A resounding success

Between 27 February and 12 March, Colruyt, Bio-Planet and OKay customers and staff from the Colruyt Group were able to buy a bar of milk or dark chocolate to support the training of young cocoa farmers in Nicaragua. The slogan ‘Take a bite of our fair and delicious chocolate’ was clearly appreciated as the promotion raised no less than €41,998. And that is not all, as the Colruyt Group is doubling this amount to €83,996.

Supporting young cocoa farmers

The money raised from this promotion will go entirely to the training project that the Collibri Foundation is supporting in Nicaragua. 300 young cocoa farmers are learning modern and sustainable techniques for cocoa cultivation through training courses that take an experience-oriented approach. The training courses will enable these young farmers to grow both personally and professionally. The certified cocoa that they produce will then be sold by the Colruyt Group.


With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Good health & wellbeing Responsible consumption & production