Step by step: Colruyt Group's inspiring sustainability game
To get kids and grown-ups inspired, we’ve created ‘step by step’, the card game for the whole family designed to encourage 8-12 year-olds to think about a better future. Because the choices we make each day can help each of us move towards a healthier way of life, contribute to a better society, improve animal welfare and help protect the environment. In February 2021, every customer will receive the card game free of charge when they show their Xtra app or card.
Learn while playing
No better way than a game to learn something! With the ‘step by step’ card game, kids can have fun while gaining subtle exposure to the different sustainability topics Colruyt Group holds dear, from health and society, to animal welfare and the environment. By presenting real situations and examples adapted to children, we hope to inspire and encourage them to take a step towards a more sustainable world.
A fun, cooperative game
The card game features four friendly characters: Mia the Mammoth, Puck the Panda, Nellie the Sphynx Cat and Storm the Super Mouse. These characters guide players throughout the game by asking sustainability-related questions. It’s a fun way to learn how to make the right choices every day. How do you help a lost cat? What can you do for your lonely neighbour? Work together to find solutions and take a step in the right direction.
Distribution in store
Between 10 and 24 February 2021, the card game will be given away for free in Colruyt Lowest Prices, OKay, Bio-Planet, Spar, Dreamland and Dreambaby stores, as well as at Collect&Go collection points. Customers will receive the game when they scan their Xtra profile, without needing to make a purchase. This is our way of confirming our vision of sustainable entrepreneurship and helping our customers make more sustainable choices, also at home.
How do you play?
Create a colourful game board and work together to find solutions for a more sustainable world. In this cooperative game, no one loses: players win together! So get to know Mia, Puck, Nellie and Storm, and take a step in the right direction.Learn the rules of ‘step by step’
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.