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Shopping for each other? Easy with Collect&Go Connect!

11 May 2020

"With this platform, we want to connect two groups of people: those who need help shopping and those who want to earn a little extra by shopping for neighbours", says Tom De Prater. "We think this is a complementary formula that may be interesting for families with children, people who are (temporarily) less mobile or people who are often too busy to fit shopping into their schedule."

Collect&Go Connect connects people?

"With this platform, we want to connect two groups of people: those who need help shopping and those who want to earn a little extra by shopping for neighbours", says Tom De Prater. "We think this is a complementary formula that may be interesting for families with children, people who are (temporarily) less mobile or people who are often too busy to fit shopping into their schedule."

Collect&Go Connect connects shoppers and people who would like some help with their shopping

OKay is the ideal partner?

"A service such as Collect&Go Connect stimulates the social network and local supermarkets are ideal to serve that purpose. Moreover, Collect&Go Connect aims at smaller shopping baskets, making the cooperation with OKay and OKay Compact logical. As every neighbourhood is different, we are testing the initiative in different places: Ghent centre (OKay Krommewal, Sint-Pietersnieuwstraat and Voskenslaan), in a suburb (OKay Heusden) and in three village centres in West Flanders (Zwevegem, Vichte and Oedelem). On 8 May, we are adding five more regions: Antwerp, Roeselare-Tielt, Bilzen and the regions around Aalst and Kortrijk."

How does the shopping platform work?

“Using the free Collect&Go Connect app, you can put together a shopping list from a selection of the OKay and OKay Compact range. Mention when and at which fee you would like to have your groceries delivered at your home. Shoppers can also register in the app and specify the radius within which they would be happy to shop. They can decide which shopping baskets they are willing to accept. Payment is made by means of the recognised Collect&Go Connect platform.”

The service fits in with a broader transformation?

"Collect&Go wants to make shopping easier. With our well known online shopping service and now with Collect&Go Connect. Step by step, we are working on a warmer society in which people care for one another. We also launched a test with home deliveries on our website, in the region around Halle. We hope to attract new customers with this service, and to serve our loyal customers even better."

Identity kit

Name: Tom De Prater
Function: Business unit manager Collect&Go

What do you believe in most? "I am convinced that technology can make the bonds between people stronger."