Dips rescue wonky vegetables from dustbin

In 159 Colruyt-winkels vind je voortaan twee nieuwe groentedips, gemaakt van ‘geredde’ groenten. Hoezo, gered? Ze zouden anders in de vuilbak belanden omdat ze minder mooi zijn … maar daarom niet minder lekker! Helena Gheeraert van het Gentse start-upbedrijfje Wonky Food was op 13 februari 2018 te zien in het VIER-programma ‘Leeuwenkuil’, waarin ze enkele topondernemers overtuigde om te investeren in haar groentedips. Colruyt zet zijn schouders mee onder het project omdat de dips voedselverspilling tegengaan én tegelijk een gezond alternatief bieden voor snacks.

From TV to shop shelves

Helena Gheeraert of Wonky was one of the hundreds of participants in the VIER programme Dragon’s Den. The aim is for budding entrepreneurs to convince a panel of experienced business owners in the space of three minutes to invest in their product or company. Colruyt also strongly believes in the vegetable dips, made from vegetables that would otherwise be wasted. Not because they are no longer fresh, but because their shape is not perfect  (hence the word wonky). In this case, for example, misshapen carrots and peppers with varying pigmentation. “The concept is perfectly in line with our vision of sustainable enterprise and our efforts to reduce food waste", says buyer Halewijn Dewagter.

VIER-programme Dragon’s Den
Wonky convinced five well-known entrepreneurs to invest in the vegetable dips as well as convincing Colruyt to put them on the shelves.

Spicy pepper dip and fresh carrot houmus

The spicy pepper dip is made from yellow peppers and tomato. Its creamy texture makes it ideal for dipping or scooping out as a healthy snack. The dip make of yellow carrot with Moroccan herbs has a fresh taste with a fibrous texture. This makes it ideal for use as a savoury sandwich filling or as a topping on toast. The dips can also add an extra level of taste when used in recipes.

Wonky yellow pepper dip and carrot houmus
There are two variants: yellow peppers-tomato and yellow carrot. Ideal for dipping, smearing or eating straight from the spoon.

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Responsible consumption & production