Dips rescue 'wonky vegetables' from rubbish bin
In our Colruyt stores, you can find two special vegetable dips: guacamole and avocado hummus. Both are made of 'rescued' vegetables that would otherwise end up in the rubbish bin because they do not comply with perfection ideals. Helena Gheeraert of Wonky Food, a start-up business in Ghent, came up with the original idea and Colruyt immediately buckled down to the project. Indeed, the dips counter food waste and they are delicious and a healthy alternative for snacks at the same time.
Wonky? Not in the least!
Helena Gheeraert of Wonky was one of the hundreds of participants in FOUR programme ‘Leeuwenkuil’ (lion's den) in 2018. Starting entrepreneurs had three minutes to convince experienced business people to invest in their product or company. Colruyt immediately saw the good of these dips, made of vegetables that would otherwise be thrown out. Not because they are not fresh but because they are 'not shaped perfectly' aka 'wonky'. "The concept fits in perfectly with our view on sustainable entrepreneurship and our efforts to counter food waste", says buyer Halewijn Dewagter.
Spicy pepper dip and fresh carrot houmus
The guacamole and avocado hummus are made of avocados that are unsuitable for the freshmarket because of their unusual shape. However, their quality is totally okay to prepare these tasty dips. During the fall and winter, Colruyt also has a cauliflower dip in its range, made of the grit and rests of florets frozen by industrial enterprises. This cauliflower dip is seasoned with a touch of truffle.
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.