Certified sustainable fishing

What could be nicer than a delicious salmon steak served with fresh vegetables? To ensure that future generations can also benefit from Mother Nature’s bounty, we have to make sure that we maintain the populations of wild fish, crustaceans and shellfish. So it’s important that we adopt a sustainable approach to fishing. That’s why at Colruyt Group, we prefer sea fisheries that use techniques designed to optimise the catch, preserve the seabed and do not target endangered or overfished species.

Products from certified sustainable fishing

By the end of 2018, our aim is to offer only sustainable and responsible fish products in our fresh and frozen own brands (Boni Selection and Everyday). Our approach, therefore, is to get as much of our supply as possible from certified sustainable sea fisheries. To this end, we’re working with the MSC (Marine Stewardship Council) to certify, where such certification exists, all our own brand fresh and frozen products (Boni Selection and Everyday), in other words nearly 70% of our range.

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MSC logo

What about fish products which the MSC is unable to certify?

If 70% of our range carries MSC certification, it means that the MSC is unable to certify 30% of it. How do we then certify that it is sustainable and responsible? We’ve found a solution in collaboration with the ILVO (the Research Institute for Agriculture, Fisheries and Food), an independent institute with which we have developed a method for assessing the sustainability of fish based on three major criteria: the state of the population being fished, the good management of the fishery and its impact on the ecosystem. If one of our own brand products doesn’t meet these criteria, we replace it or remove it from the range. We are therefore sure that we’re offering you sustainable products from responsible fisheries.

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With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Responsible consumption & production Life below water