Ice cream campaign melts hearts

The vanilla ice cream cones of our own brand Boni Selection were sold (€ 1 /a piece) in the canteens of Colruyt Group’s central services and in all 239 Colruyt-stores in Belgium and Luxemburg. No less than 20.455 ice cream lovers couldn’t resist temptation! Colruyt Group doubled the amount to 40.910 euro. The entire proceeds will be invested in our educational projects in Belgium and abroad.

A warm thank you to all customers and colleagues!

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