Building a fair production chain together
What do our Boni Congolese coffee and Peruvian quinoa have in common? Fair trade! Like our other international chain products, they are the result of direct cooperation with the farmers and the other stakeholders in the chain. A chain in which every link wins.
What are international chain projects?
Together with our partners, we set up international chain projects for products such as rice and chocolate. Such a project guarantees respectful cooperation that benefits all links in the chain; not only smaller farmers with few resources and little access to the market, but often also those responsible for processing, transporting or importing products.
These are the basic principles of any chain project:
- Effectiveness: a common goal, regular consultations and mutual efforts.
- Certainty: a constant supply and guaranteed purchase.
- Transparency: a policy with fair prices and shared commercial risks.
- Practical support: provide training, capital, market information, etc.
- Innovation: optimise processes and implement new technologies.
- Reflection: evaluate the results and determine possible points of improvement.
Today, there are 8 international chain projects with a direct positive impact on the lives of 2,272 farmers and, through cooperatives, of even more than 40,000 farmers in total.
From their field to your pantry
The result of those international chain projects? Some forty sustainable quality products of the Boni, Boni Bio, Graindor and Spar brands, which you can confidently buy at Bio-Planet, Colruyt, OKay or Spar. They can be recognised by the Collibri Foundation label on the packaging. This makes it easy for you to choose products that create genuine added value for people and the environment.
Did you know that…
- we have been building fair international chains for more than 15 years?
- our purchase volume of Peruvian quinoa for Boni Bio has meanwhile increased fivefold to over 100 tonnes?
- we buy 100 tonnes of cocoa a year through our project in the Ivory Coast?
- a cooperative of 2,200 cashew farmers works with us in Benin? The nuts are now also processed on site. Result: more local added value, less food miles.
Investing in the future
Boosting a sustainable economy is a first step. But, of course, we also want to maintain it in the longer term. That is why we also invest in training through Collibri Foundation . Together with the foundation, we realise training projects for young people in the regions where we purchase raw materials. The training projects and the international chain projects reinforce each other. Entrepreneurship is stimulated through training and young people can often immediately apply their acquired knowledge to the product they are selling.
Together with Collibri Foundation, Colruyt Group provides training, guidance and exchange to more than 9,350 young people through 17 projects in 11 countries, including Belgium.
To be continued …
Several new chain projects will take shape this year. For example, the recent cooperation with cocoa farmers in Ivory Coast is a concrete step towards the realisation of the Beyond Chocolate sector agreement, which aims to provide local farmers with a liveable income.
And our ambition is great: the number of chain projects will continue to expand and lead to new products. By 2025, we want to realise 13 additional projects. In this way, international collaborations continue to inspire us and make our purchasing policy more sustainable.
Sustainable business, step by step
By working on a fair, international chain, we want to ensure a more sustainable future for local producers. Do you also choose the chain products with the Collibri Foundation logo? In that case, together we contribute to a better society, step by step.
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.