Coffee in words and images
A nice cup of coffee is something that tastes good. But coffee tastes even better if you know how it's been made (sustainably). And that goes for all our own coffee brands as well, not just for more expensive niche products. In 2015, we started working towards '100 % certified coffee', when just 1.8 % of our house brand coffees carried a sustainability label. 2020 sees 99.3 % of our coffee being certified. A number of products also carry the BIO label and/or the Fairtrade label. These labels go one step further: the BIO label prohibits the use of chemical pesticides and the Fairtrade label guarantees minimum prices for farmers.
Our target still remains at 100 % certified products. For those coffees that are not yet certified, we use the beans from our chain project in Kivu. We work together with Rikolto to offer guaranteed sales to a cooperative of 2,200 small coffee farmers. Their main focus is currently on quality and socio-economic progress; they are likely to invest in certification at a later stage. In this region, we are also investing in training via Collibri Foundation.
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.