Coffee in images and in figures
A nice cup of coffee is something that tastes good. But coffee tastes even better if you know how it's been made (sustainably). And that goes for all our own coffee brands as well, not just for more expensive niche products. In 2015, we started working towards '100 % certified coffee', when just 1.8 % of our house brand coffees carried a sustainability label. A mere three years later, we're close to achieving our goal; with more than 99,5 % certified coffee. Something to be celebrated! And that's not all there is to know about our coffee.
Lots of family businesses in the South have the potential to become high-quality, sustainable operations. But a lack of money or knowledge makes it difficult for them to access modern markets on their own. In cases like these, we look at whether a chain project is a potential solution. This is where we work with the farmers to build an efficient and sustainable production chain that stretches from their field to the shop, where each link in the chain adds value. We are running two chain projects involving coffee: a project in Burundi and one in North Kivu (Congo).Read more
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.