25 hectares of land for Belgian organic vegetables

Broccoli, celeriac, potatoes, Chinese cabbage. The mouth-watering produce from Het Zilverleen has been on the shelves of Colruyt Lowest Prices and Bio-Planet for decades. When the owners of this West Flemish organic farm were looking for a buyer, we saw this as a fantastic opportunity to buy the farm with its 25 hectares of organic soil. And thanks to the close cooperation with organic farmer Niels, you can still find those delicious organic vegetables from Het Zilverleen in our fresh produce department.

Support for local organic farming

Organic is on the rise. Demand for organic products continues to grow. With the purchase of Het Zilverleen in Alveringem in West Flanders, we can continue to guarantee our wide range of delicious Belgian organic vegetables. The previous owners, Marleen Masson and Jean-Pierre Mouton, always cultivated their fields with the greatest of care. The investments we have made continue that tradition by making sure that this rich soil can still be used for organic farming.

Harvest of organic broccoli
Marleen and Jean-Pierre sold 70% of their organic vegetables directly to Colruyt Lowest Prices and Bio-Planet

Fruitful collaborative with organic farmer Niels

We may have bought the land, but we do not farm it ourselves. The independent organic farmer Niels Trybou takes care of that. Each year we get together to review the cultivation plan and product specifications based on customer demand. This transparent cooperation allows Niels to run a healthy business, without having to make the heavy investment of purchasing organic farm land. With these new types of cooperation models, we are creating the conditions for a more sustainable agricultural and agri-food sector in Belgium.

Harvest of organic broccoli
Organic farmer Niels: "We have worked together to draw up a transparent, workable cooperation model. I can’t wait to start!"

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Responsible consumption & production Life on land Partnerships for the goals