Shorter supply chain for more transparency in beef farming

Colruyt Group is continuing its initiatives to shorten supply chains by working directly with three beef farming organisations: En direct de mon élevage, Les Saveurs d’Ardenne and Vlaams Hoeverund. These associations, made up of family businesses, will provide 10% of the beef sold in Colruyt’s stores. Through innovative partnerships, we aim to improve transparency within the supply chain, while reinforcing the quality and sustainability of farms and learning from one another.

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Decent work & economic growth Responsible consumption & production Partnerships for the goals