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Step by step: the durable collaboration game
8
February
2021
We all try to live a more sustainable life. You and us.
At Colruyt Group, we believe that children are the driving force for change. We have developed an exciting family game for them, where young and old have to find sustainable solutions for challenges linked with health, society, animal welfare and environment.
Learning through play
In this game, all players work together. It is not about winning, but about finding solutions together! Whether to help a stray cat, to find out what you can do for your lonely neighbour, how to care more for the environment or how to have more consideration for each other in your family. With concrete situations and examples on children's scale, players inspire each other to take a step in the right direction every day.
If you want to know how to play the card game, watch the rules video here!
The game has four themes. These icons show our sustainable initiatives.
Health
Balanced eating, sufficient exercise, looking after yourself.
Society
Creating a safe, respectful and liveable environment together.
Animal welfare
A better quality of life for animals, year after year.
Environment
Lower environmental impact thanks to small and large initiatives.
Together with our leading figures, children invent creative ways to deal with these themes.
Meet our 4 leading figures
Mia, Puck, Nellie and Storm live happily on the farm and have their own interests.
Have fun playing!
Want to fully immerse yourself in the game? Have fun with our Instagram and Facebook filters, and take on the role of one of the characters! Don't forget to tag @colruytgroup in your pictures.
If you want to know more about Colruyt Group's sustainability initiatives,
Go to www.colruytgroup.com/stepbystep
Available in the stores below upon presentation of your Xtra at the checkout while supplies last.
If you do not have an Xtra account yet, create a profile hier here.
