Inspirator for consuming more consciously
Colruyt Group is convinced that it can offer a meaningful added value to people, society and the environment. We want to be a source of inspiration that makes it easy for everyone to consume more consciously and make sustainable choices.
Only together we can make a difference
We know that we can only make a difference together. We need the entire chain to generate positive changes. We therefore want to inspire and encourage all our partners in the chain, from the producers to the consumers, to take their responsibility and thus tackle our social challenges together.
We want to involve everyone, primarily our customers, in making more conscious and sustainable choices step by step. And this for our health, society, animal welfare and the environment.
The Nutri-Score is a handy food label that allows you to compare the nutritional values of products within the same assortment at a glance.
You want to shop consciously, with attention for your health, society, animal welfare and the environment. 4 icons make it easy for you.
Unambiguous communication
We do what we say and say what we do. Our communication is crystal-clear, from all retail brands, through every channel. Our customers can make their choices easily and confidently, whether they are guided by quality, taste, convenience, a specific lifestyle or diet. We put them at ease.
