Colruyt Group and sustainability: step by step, for tomorrow’s generation
Everyone makes choices every day: what we buy, what we eat, how we stay active, and how we treat our environment. These choices may seem insignificant, but together they make a difference—for ourselves, for the people around us, and for society. That’s why, as an employer, retailer, and producer, we want to make it easier for people to make more conscious choices.
Moving towards more sustainable business practices, step by step
As a family-owned business, we’ve been thinking in terms of generations for more than fifty years. We look beyond the present and care about what we leave behind for future generations. That’s why we make well-considered choices and continue to adapt and innovate. So we remain relevant as a commercial enterprise, today and tomorrow, for our employees, customers and society.
As a food & health retailer, producer, and employer, we take responsibility where we want to and can make an impact. We do this by making sustainable choices in our infrastructure, by investing in people, and by offering services or products that we produce either partially or entirely in-house. From store to fitness, from farm to table, from employee to customer.
Conscious consumption and living: together for tomorrow’s generation
For us, sustainable business also means making conscious choices easy and accessible in everyday life: from shopping differently and deliberately choosing products with a lower environmental impact, to paying more attention to health and well-being.
Together with our employees, brands, and partners, we encourage customers to consume and live more consciously, step by step. For example, Colruyt Group Academy offers experiences and tools to help you shape your life the way you want. And through the Colruyt Group Foundation, it becomes easier to support a good cause in our society.
We also make this very concrete and easy through our rewards programme. If you buy products with a Green Score of A+ or A, then you earn points that you can redeem for webinars at Colruyt Group Academy or use to support the charities of our foundation. This way, every conscious choice is tangibly rewarded with the power to take the next step! And yes, this is how we create even more of an impact together. For today and for the generation of tomorrow.
What are our ‘Step by Step’ themes?
When we think about tomorrow, we like to focus on three themes that we all consider important and that we, as Colruyt Group, are committed to: health, caring for one another, and environmental awareness.
We make healthy choices easy and encourage an active lifestyle among customers and employees.
- We are improving the nutritional value of our own-brand products (less sugar, salt, and fat; more fibre) and making healthier choices clearer with the Nutri-Score.
Health is more than just nutrition. Our brands (such as Jims, Bio-Planet, Colruyt Group Academy, Newpharma, and Yoboo) also complement each other in physical, mental, and social areas.
Together, we’re building a society based on solidarity, where no one is left behind.
- We source as many products as possible from Belgium and work systematically with 600 Belgian farmers.
- We source our products and raw materials in a socially responsible manner, for example through supply chain projects.
- Through our foundation, we support social initiatives that customers can contribute to via the savings programme in the Xtra app.
We are gradually reducing the environmental impact of our products and activities.
- Thanks to the Green Score, customers can easily choose products with a low environmental impact.
- 97% of our electricity comes from renewable sources. We’re building low-energy stores and focusing on circular construction. We’re also making significant strides towards emission-free transportation.
