Investments in other brands

Our investments in other consumer brands

Colruyt Group possesses many brands in its portfolio. Consumers can visit one of our (store) formulas or webshops in every phase of their life. We don't hesitate to invest in brands which we believe in. These brands are a valuable addition to the offer for our customers.

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Dreamland

The store chain Dreamland is Belgium’s leading toy seller and also offers an extensive range of gaming, outdoor toys and garden furniture, etc.

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Bon

The gourmet bar Bon produces home-made, freshly squeezed fruit juice, salads, sandwiches, hot dishes and desserts. The shops in Brussels, Antwerp, Liège and Mons serve breakfast and lunch for the urban customer and offer office and home delivery. 

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DATS 24

DATS 24, a specialist in fuels and charging infrastructure, aims to make a difference in sustainable mobility.

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20 August 2026
Holiroots

Holiroots makes nutricious snacks from 'rescued vegetables', perfectly edible vegetables that would net end up in stores due to shape, size, overproduction or sidestreams.

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Viva la Faba

The German Viva la Faba makes vegan alternatives for cheese from organically grown faba beans. Tasty and sustainable.

Our investments in B2B-brands

To further develop our group's activities, we invest in interesting companies that can provide an added value based on their expertise. They form a network of companies around Colruyt Group that we can rely on.

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Superellipse

Superellipse is a fast-growing design and innovation agency with clients ranging from young growth companies to multinationals.

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Agecore

AgeCore, to which Colruyt Group also belongs, is a strategic alliance that aims to address the growing challenges in the retail sector.

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19 August 2026
Area

Area is a European fintech company specializing in payment and identification solutions, with the aim of giving merchants full control.

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DATS 24

DATS 24, a specialist in fuels and charging infrastructure, aims to make a difference in sustainable mobility.

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19 August 2026
Digiteal

The Belgian fintech company Digiteal streamlines financial processes for businesses, such as electronic invoicing and payments.

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Robi Professional

Robi Professional’s mission is to provide as many people as possible with quality drinking water that needs neither packaging nor transportation and is much more ecological than bottled water.

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Scallog

French start-up Scallog makes robots that help warehouse workers save time and kilometres.

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The Seaweed Company
The Seaweed Company grows seaweed in its own farms in Ireland, Morocco, India and the Netherlands, and processes it into a variety of valuable applications. 
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19 August 2026
Vasco International Trading B.V.

Vasco International Trading B.V. is an international purchasing alliance between Colruyt Group, Superunie (the Netherlands), and Coop Group (Switzerland) for the procurement of multinational brands.

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Virya Energy

Virya Energy was founded by Colruyt Group and Korys to bring together their respective shareholdings in renewable energy, with the aim of sharing technology and knowledge.