Animal welfare

The animal welfare icon makes it easier for you to choose those products and services with ease where considerable effort has been made to give animals a better quality of life. In addition, we are keeping our finger on the pulse and looking at how we can systematically continue to improve conditions.

This is how we're contributing to better animal welfare, step by step

Initiatives regarding animal welfare

Animal welfare in cattle

We guarantee the welfare of cattle via the Belbeef standard, the organic label and direct partnerships with Belgian producer organisations.

Responsible pork production

Together with our (organic) pig farmers, we make efforts to improve animal welfare. And that’s definitely a win-win.

More welfare for meat chickens

By 2026, chicks will hatch directly in their stalls and we will apply higher animal welfare criteria based on the Better Chicken Commitment.