Sustainable entrepreneurship

Our mission is: ‘Together, we create sustainable added value through value-driven craftsmanship in retail’, and that is not an empty slogan. In everything we do, we want to generate an effective positive impact. This is how we make the difference, also for future generations.

What is sustainable entrepreneurship or corporate social responsibility (CSR)?

Sustainable entrepreneurship? That is doing business with respect for people, society and environment. Because that is the only way we can keep doing business. We are convinced that, as a company, our economic drive can also lead to a positive social and ecological spiral. We do this by integrating sustainability in all aspects of our entrepreneurship. 

By handling resources with care for example. By setting up smart partnerships or by innovating in renewable energy or sustainable mobility. But also: by making it easier for customers to make more environmentally responsible choices ... And these are just a few examples!

What does ‘people, planet, profit’ mean?

Sustainable entrepreneurship or corporate social responsibility is also sometimes summarised as doing business with respect for the three Ps: people, planet, profit. In everything we do, we start from a genuine concern for people and society and we strive towards a correct balance between economical, ecological and social factors. And we always look to the long term, so that future generations can also enjoy all the beauty our planet has to offer.


We believe in the creative force of people and in all our activities we cherish and stimulate the strong connection and interaction with co-workers, customers, suppliers, partners, and society.


We continuously make our own activities and products more sustainable, with the aim of creating a sustainable positive impact. We are also strongly committed to circularity, with minimum consumption of raw materials and energy.


We are convinced that by doing business sustainably, we help build a world in which we all want to live. We do business with respect for people and the capacity of the planet, and thus contribute to a meaningful economical development.

Frequently asked questions

Discover some examples of sustainable entrepreneurship

Sustainable entrepreneurship is structurally embedded in all our activities. This translates into 12 'sites' and more than 150 concrete projects and initiatives. From circular building over low-energy stores to international chain projects: discover some examples of sustainable entrepreneurship in practice.

Discover our sustainable initiatives

Sustainability is a recurrent theme throughout our activities. Every day, we endeavour to make a meaningful difference together, for people and the planet.

Our sustainability initiatives actively contribute to the 17 Sustainable Development Goals of the United Nations.

Our sustainability policy focuses on 12 themes. For each one, we believe we can make a concrete impact, along the entire value chain.

Annual report with sustainability report

Every year we report on the ecological and social added value our group creates. We do that based on the SDGs. Our annual report provides a good picture of where we stand now. Because corporate sustainability is never finished.

Read our annual report