The nutritional value of a product in one glance thanks to Nutri-Score
From this fall, you can choose food products using Nutri-Score, the food label that converts the nutritional value of products into a clear letter and colour code on the packaging. Furthermore, from mid-September, you can already consult and compare the Nutri-Scores for all the products on our shelves by means of the SmartWithFood app. This way, you can make conscious and balanced food choices.
Handy indicator with letters and colours
We are familiar with the energy label for electrical appliances and lamps for instance. The Nutri-Score is a similar indicator, but for food. Thanks to the Nutri-Score on food products, you can see at a single glance, which products are recommended and which ones you should limit. Letter A on green background indicates that the product scores well for nutritional value. A product with a red E is one you should eat or drink moderately.
A closer look at nutritional value
Colruyt Group chose Nutri-Score because it is a science-based system. The colour code ranges from green (= good) to dark orange (= to be limited) and works with corresponding letters (from A=good to E=to be limited). Each product receives a code based on negative nutrients (energy value and amount of sugar, saturated fat and salt) and positive nutrients (share of fibre, protein, fruit, vegetables and nuts).
Basically, all food qualifies for a Nutri-Score except fresh fruit, fresh vegetables, fresh fish or fresh herbs. Prepared meals can also receive a Nutri-Score, as can drinks. Alcoholic beverages, coffee and tea do not qualify.
Clear product information
Colruyt Group focuses on a healthy food pattern. For this reason, we already diminish the amount of salt or sugar in our private labels Everyday and Boni Selection. The Nutri-Score label on the packaging of the first ten Boni Selection products is another help to make balanced choices. The label will be in a visible place on the packaging front. Later this year, you will also find the Nutri-Score at collectandgo.be and colruyt.be. You can see whether a product is recommended or to be limited at a single glance.
Discover and compare Nutri-Scores with the SmartWithFood app
With our SmartWithFood app, you could already scan all food information of a product with your smartphone - even the presence of allergens. From mid-September, you can also look up the Nutri-Score of all food products on the shelves of our store formats. It gives you a complete, transparent view of your favourite products’ Nutri-Score without having to wait for the adapted packaging.
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.