The Nutri-Score: the nutritional value of a product at a glance
From this fall, you can choose food products using the Nutri-Score, the food label that converts the nutritional value of products into a clear letter and colour code on the packaging. Furthermore, from mid-September, you can already consult and compare the Nutri-Scores for all the products on our shelves by means of the SmartWithFood app. This way, you can make conscious and balanced food choices.
Handy indicator with letters and colours
We are familiar with the energy label for electrical appliances and lamps for instance. The Nutri-Score is a similar indicator, but for food. Thanks to the Nutri-Score on food products, you can see at a single glance, which products are recommended and which ones you should limit. Letter A on green background indicates that the product scores well for nutritional value. A product with a red E is one you should eat or drink moderately.
A closer look at nutritional value
Colruyt Group chose the Nutri-Score because it is a science-based system. The colour code ranges from green (good) to dark orange (to be limited) and works with corresponding letters (from A = good to E = to be limited). Each product receives a code based on negative nutrients – energy value and amount of sugar, saturated fat and salt – and positive nutrients: share of fibre, protein, fruit, vegetables and nuts.
Basically, all food qualifies for a Nutri-Score except fresh fruit, fresh vegetables, fresh fish or fresh herbs. Prepared meals can also receive a Nutri-Score, as can drinks. Alcoholic beverages and children's food do not qualify.
Clear product information
Choosing healthy food is not always obvious. To help you, we are working hard on the composition of our private label products. Since 2014, we reduced the amount of salt or sugar in several Everyday and Boni Selection products.
The Nutri-Score makes it even easier for you to choose consciously. As from the end of September, we introduce the label on the packaging of a first series of ten Boni Selection products. The transparent product information will be in a visible place on the packaging front. Later this year, you will also find the Nutri-Score at collectandgo.be and colruyt.be. You can see whether a product is recommended or to be limited at a single glance.
Discover and compare Nutri-Scores with the SmartWithFood app
With our SmartWithFood app, you could already scan all food information of a product with your smartphone - even the presence of allergens. From mid-September, you can also look up the Nutri-Score of all food products on the shelves of our store formats. It gives you a complete, transparent view of your favourite products’ Nutri-Score without having to wait for the adapted packaging.Choose wisely using the Nutri-Score
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.