Colruyt Group Retail Media Services
Colruyt Group Retail Media Services draws on nearly 100 years of retail experience and a wealth of customer data to build bridges between brands and potential customers. Through measurable campaigns across our extensive network of touchpoints, online and in and around our physical stores.
What Colruyt Group Retail Media Services offers
- Targeted advertising: select target audiences based on rich first-party data that maps the actual purchasing behaviour of more than 3 million Xtra customers, as well as search intent and demographic and geographic data.
- Online advertising: advertise on the Colruyt Lowest Prices and Collect&Go websites and in their newsletters, or in the Xtra app (with 900,000 active users).
- In-store advertising: reach up to 1.6 million shoppers across 268 physical Colruyt Lowest Prices stores.
- Advertising around stores: reach up to 4.3 million people via 710 digital screens at DATS 24 filling stations.
How Colruyt Group Retail Media Services works
- Get in touch using the form.
- Discuss your needs and requirements during an intake meeting.
- Receive a tailored media plan with the right channel mix.
- Reach relevant target audiences across the Colruyt Group ecosystem.
A few figures
Launched in 2026
Campaigns for brands including Alpro, Coca-Cola, Lillet and Vandemoortele
Info
Questions about Retail Media Services?