The Everyday private label offers an accessible basic selection of products that are the most affordable in their range. With a complete range of more than 600 products, Everyday has everything customers need on a daily basis.

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Basic products at the lowest price …

Everyday, a range of products for every day: milk, coffee, jam, frozen chips, chocolate and vegetables. And also household rolls, tissues, school supplies, batteries and even paper and toners for your printer. An Everyday product is always the cheapest in its range.

... but with good quality

Cheap, but not at the expense of quality. Everyday products are carefully selected by our buyers and have to meet several established quality standards.

For example, we want Everyday jam to consist of at least 50 percent real fruit or Everyday chips to be made from Bintjes potatoes. Our quality department keeps a close eye on these requirements. 

Kwaliteitsvolle Everyday producten

Recognisable packaging

Thanks to the uniform and recognisable packaging, customers can quickly and easily find Everyday on the shelves. All the basic products have bright packaging, making grocery shopping much easier. 

Logo Everyday

A few figures

Founded in 2006

Available at Colruyt Laagste Prijzen, Okay, Spar Colruyt Group , Dreamland and Collect&Go


0800 99 124 (Belgium)
+ 800 23 60 10 40 (international call)

Questions for Everyday?