Jims
At Jims, you choose more than just fitness. In our extensive network of clubs across Belgium and Luxembourg, you’ll find everything you need for general well-being, injury prevention, healthy ageing, and even preparing for key life events such as pregnancy.
For consumers
Beyond just working out
Sport and exercise are important for a healthy lifestyle, but at Jims, we understand that there’s more to the story than that. That’s why we also focus on nutrition, mental well-being, and even links with healthcare.
Professional AND personalised coaching
At Jims, we take a fully personalised approach, tailoring everything to the customer’s goals. Want to lose weight, build muscle strength, improve your fitness, or simply stay active? You can do it all at Jims.
To help you reach your goals, you can rely on our trained and passionate coaches. In 90% of cases, they started out as Jims members themselves. With a no-nonsense approach, a listening ear, and professional expertise, they are here to support you every step of the way.
An inspiring and motivating environment
The unique Jims vibe makes our clubs feel like a second home. The welcoming atmosphere and friendly coaches create an inspiring space where everyone motivates each other. At Jims, you become part of a close-knit community.
For professionals
We believe that encouraging exercise and well-being at work has a direct impact on employee productivity, motivation, and satisfaction. With our Moving Teams initiatives, Jims helps businesses get active. There are three types of support.
1. A Jims membership as a fringe benefit
Fit co-workers have a proven positive impact on a thriving business. To help your employees move towards a healthy lifestyle, you can offer them an annual membership at Jims. You choose the discount level or to make it entirely free.
2. Sports initiatives for teams
Jims gets teams moving, including via customised group sessions and a 12-week challenge. Workshops and inspiration sessions are also on offer. For example, your employees can learn more about energy management, the power of breathing, habit stacking, and more.
3. Customised well-being plan
Jims also offers a customised plan for your employees’ well-being. This unique concept can consist of group classes and inspiring workshops, complemented by extras to suit your employees. The outcome? An environment where employees motivate each other and work together towards a healthy lifestyle.
A few figures
82 fitness clubs (76 in Belgium and 6 in Luxembourg)
on 11 March 2025
Acquired by Colruyt Group in 2021
Info
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