About Colruyt Group
Colruyt Group is a Belgian family business with more than 40 retail formats, webshops and services. What humbly began in 1928 with the son of a baker has, over three generations, grown into a listed retail group with more than 30,000 colleagues. Through our values-driven craftmanship in food retail and our ambitions in preventive health, we aim to make a positive contribution to society.
How do we do business?
Sustainable entrepreneurship for the generation of tomorrow has been at the core of our business since the very beginning. In 1990, we formalised that commitment in the Green Line charter. Through both small and large initiatives, we strive to do a little better every day for the environment, our health and society. With initiatives such as the Green-score, we also inspire our customers to take conscious steps forward.
As a deeply rooted Belgian retailer, we consciously choose to create value in Belgium. That is why we work with more than 6,000 Belgian agricultural businesses, produce 30% of our private label products ourselves and continuously invest in the craftmanship of more than 30,000 colleagues. Together, we move forward and you can feel it in our stores across the country.
People who want to make a positive and meaningful contribution every single day form the foundation of all our retail activities. That is why we give our colleagues every opportunity to develop their expertise and follow training courses focused on personal growth. Our people-oriented culture is also visible in our customer friendliness, our chain collaborations with suppliers and our partnerships with civil society organisations.
All our innovations, from retail concepts such as Okay City to technological innovations such as the Smart Cart, have one thing in common: they were created in response to our customers’ needs. We use data, automation, robotics and other smart solutions to make things even simpler for our customers. Our employees also benefit from our technological advances.
The optimism to see and seize opportunities, that is the essence of Colruyt Group.
What drives us to give our very best every single day? What role do we want to play in society? And which values inspire us to do so?
How do we support our retail activities?
We are much more than the sum of our brands. To ensure that our commercial activities run sustainably and efficiently, we have built up extensive expertise. The thousands of colleagues at our production sites, in IT, engineering and technics, real estate and logistics each contribute to our success every day. All under the motto: “What we do ourselves, we aim to do better.”
