The house brand Everyday offers an accessible basic selection of quality products that are the most affordable in their range.
The lowest price brand in your store
Everyday is the house brand for basic products that are most affordable in their range. Nowadays, most people want to shop as cost-efficiently as possible. Everyday ensures a contemporary and positive budget-friendly shopping experience.
Accessible basic selection
With a complete range of more than 600 products, Everyday has everything customers need on a daily basis. You can find Everyday in both food and non-food products. This house brand consists of, among other things, milk, coffee, jam, biscuits, and soft drinks, but also batteries, kitchen towels, office supplies, and even printer paper and toner.
Thanks to the uniform and recognisable packaging, you can easily find Everyday on the shelves
Quality, every single day
Everyday products may be the most affordable in their range, but that does not mean they are low quality. Each and every product is carefully selected by our buyers and has to meet several established quality standards. Everyday crisps, for example, have to be made from Bintje potatoes. Everyday jam has to consist of at least 50 percent fruit. Colruyt Group's internal quality auditing service ensures that the level of quality is maintained.
Thanks to the uniform and recognisable packaging, customers can quickly and easily find Everyday on the shelves. All the basic products have bright packaging, making grocery shopping much easier.