Digital Factory: smart digital solutions
Digital Factory is a multi-disciplinary department bringing together designers, developers, web analysts and more. Their mobile app designs and UX and UI solutions ensure that our apps and websites are intuitive and enjoyable to visit and use.
What does Digital Factory do?
Develop
We build and manage all digital brand channels and services for Colruyt Group, such as apps and websites. Even after launch, we continue to monitor them closely and improve them where needed.
Support
Colruyt Group and our business partners rely on strong, efficient and user-friendly websites and apps for our customers.
Collaborate
We can count on the extensive expertise of developers, analysts, IT architects and app and web IT experts. Across continents, as our teams are also based in India.
Inspire
We share new insights on the latest trends with our business partners. We also manage Colruyt Group's corporate identity on our websites, ensuring all touchpoints are consistent and instantly recognisable, in line with our corporate identity.
Here is how Digital Factory makes the difference:
The Colruyt Group Xtra-app makes shopping more fun. “I want to build things that offer solutions, for real people,” says service designer Diana.
CGA is taking a big digital step forward with a smooth, more modern website on AEM. Quicker registration and easier navigation for every user.
How do you develop Xtra as an ecosystem for Colruyt Group? Catherine and Hein look back on an ambitious programme. Read more.