'Food compass’ - the new service from Bio-Planet - offers customers free, personalised nutritional advice

Bio-Planet, Colruyt Group's bio supermarket, launches ‘Food compass’, a unique platform that provides customers with personalised nutritional advice. Customers who consent to have their purchase data analysed receive weekly nutrition advice tailored to their families, with the option of getting advice from a dietitian. In this way, Bio-Planet is helping its customers gain insight into their eating habits and helping them make more conscious food choices. Bio-Planet is the first supermarket chain in Belgium to offer such a service for free. The supermarket will start with a first group of customers and over the next 6 months, it will help 1,500 families in Flanders achieve a more balanced diet.

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Good health & wellbeing