Eco-score in the spotlight
Finding the Eco-score? That's easy with the Xtra app or the price label. Time to take it one step further: our new inspiring campaign puts the Eco-score even more in the spotlight through various channels. Discover here how we help our customers to make easy eco-friendly choices.
This is how we do it ...
… on TV
... with inspiring recipes
... and in the shops!
The Eco-score makes it easier to make eco-friendly choices. At a glance you can see information about the environmental impact of a product.
The Eco-score summarizes the environmental impact throughout the life cycle of a product. In addition, additional plus or minus points can be awarded.
The Eco-score helps you to consume more sustainably. And it helps us to reduce the ecological impact of our own-brand products.