BOIR
Making refined drinks accessible to a wide audience is the mission of the BOIR webshop, where customers can find a unique selection of wines, beers, aperitifs, digestifs and alcohol-free beverages. BOIR also makes it easy for them to make the perfect choice for every occasion.
Refined drinks for a wide audience
The BOIR webshop aims to make a varied and unique assortment of refined drinks accessible to a wide audience. From rich wines, unique beers, aperitifs, and digestifs to original alcohol-free alternatives: BOIR offers the perfect choice for every (dining) moment.
The selection at BOIR is generally not available in Colruyt Group's other retail brands.
Ease of use and experience
BOIR is a user-friendly webshop with quick access to clear product information, transparent pricing, attractive promotions, and a simple ordering and payment process. Packages are delivered either to a Collect&Go pick-up point or directly to the customer's home.
BOIR also aims to stand out with its focus on experience and guidance, intuitive search options, and personalized advice. All with the goal of guiding customers to the perfect drink(s) for their moment.
Focus on wine and alcohol-free options
Wine is the most prominent category in BOIR's offerings, building on over 80 years of wine expertise and craftsmanship within Colruyt Group. The webshop includes a selection of established favourites from the former First-class wines assortment.
BOIR also responds to the growing demand for alcohol-free drinks. Customers are increasingly looking for beverages that they can proudly serve at the table, drinks that can hold their own next to wine or beer, or even completely replace them.
Some figures
Launched in 2024
Target of 1,000 drinks, including 800 wines
Info
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